Diet Supernova won.ĭuring the summer of 2011, Mountain Dew started its Back by Popular DEWmand promotion and re-released three flavors, Pitch Black from Halloween of 2004, and the runner-up from each DEWmocracy: Supernova, and Typhoon. The two finalists were, in fact, Diet versions of flavors from DEWmocracy I - Voltage and Supernova. In 2011, Mountain Dew began its FanDEWmonium campaign to decide the next permanent diet flavor (much like DEWmocracy, but on a smaller level). However, nothing came to fruition, meaning the supposed Dewmocracy 3 was scrapped, and it became Dewcision 2016. This lasted until the end of July, and Voltage was announced to be the official winner on August 19th, 2008, the second placer being Supernova, with Revolution in 3rd place.Ī second DEWmocracy promotion was launched in 2009 to select another new flavor.Īdditionally, on June 5th, 2012, Mountain Dew confirmed that there were plans for an upcoming third DEWmocracy promotion in the future on their Twitter page. All three were released to the public during the summer of 2008, and drinkers were given the objective to go to the official website and vote for which flavor they liked most. These three drinks were Voltage, Supernova, and Revolution. In the end, the three flavors had been given fan-chosen names, colors, and overall designs. The three flavors featured in DEWmocracy 1. The second phase revolved primarily around recruiting other people to join in on the DEWmocracy campaign. When phase two began in January 2008, three flavor finalists had been chosen, but no other attributes were decided. While doing this, each player selects attributes that they believe would make the perfect Mountain Dew drink (flavor, logo, name, color, etc.) The online game involved creating a profile and traveling to 7 different levels to play mini-games in order to earn points. The short film starred actor/director Forest Whitaker, who was in search of a mystical drink that would save the world from the corporate takeover that oppresses creativity. The first phase of DEWmocracy began with the release of an official website, a short film, and even an online role-playing game. DEWmocracy was released in various phases, each leading to the conception of new Dew flavors. This campaign was given the name "DEWmocracy," tying the words Dew and Democracy together, as the campaign centered around the idea of Dew drinkers designing the next permanent flavor on the line. In November 2007, PepsiCo launched a new Mountain Dew marketing campaign.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |